Sallaum Lines ordered two next-generation 8,600 CEU car carriers, with options for two more. The announcement went out through Marconic and was picked up by over 70 titles across the maritime and logistics press.
publications ran the story
press release, sent once
audiences selected: maritime, logistics, offshore
A newbuild order is the kind of story the maritime press covers reliably, provided the release carries what an editor needs: the owner, the yard, the vessel type, the capacity, the delivery window and what the ships will do. Sallaum’s announcement had all of it, including the option for two further vessels, which gave the story a forward angle.
“Marconic has proven to be a highly effective partner in amplifying Sallaum Lines’ presence across the maritime media landscape. Their platform delivers reach, speed, and professionalism; all while remaining a smart, cost-conscious choice for brand building at scale.”
The headline was built around the two concrete numbers in the story, the vessel count and the CEU capacity, rather than around the company name. The release went to all three audiences, because a car carrier order interests logistics editors as much as shipping ones.
It was scheduled for a mid-week morning CET, which puts it in European editors’ inboxes at the start of their day and still catches Asian titles before they close.
More than 70 publications ran it, most within the first 48 hours. The pickups were logged in the dashboard with the outlet, the headline each one used and a link to the article, which Sallaum could share internally without assembling a clippings report.
Those articles are still indexed. When someone searches for car carrier newbuild orders now, or asks an AI assistant which operators are expanding in that segment, the coverage is what the answer is built from.
“Econowind moves into deepsea market with new 5-series VentoFoil”. A product story that named the market it was entering, not just the product.
“Awake.AI and Tidalis partner on maritime emissions reporting”.
Two named companies and a regulatory topic editors were already covering.
Send us the outline. We will tell you whether it stands as a release on its own
or works better combined with something else.
